Feild research, week 3

This past Saturday at 12:00 am was the release of the New Moon DVD. I went to Walmart to observe their release party and I even got to participate. I got there an hour early and only counted about 7 people in line. Walmart had created Twilight Land in the middle of thier store with all the Twilight merchandise displayed. They had cake with the characters faces on it and red and black balloons everywhere. They had twilight games ready and you could win prizes. As midnight came closer, more people came. I lost count after I reached 150 people because they brought the movies out and people scattered. It was pure chaos and really fun to watch.